The Benefits of Reprints

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I recently received an acceptance note (hooray!) that one of my short stories was accepted by a literary journal as a reprint. I haven’t seen much discussion of reprinted works on here or social media, so I figured I’d post for the benefit of other authors who might not have given them much thought.

Expand Your Audience

Reprints are an excellent way to get your existing work in front of new readers. My short story “Yard Sharks” was originally published in a print-only lit mag. That means it had a relatively narrow audience. The literary journal that picked it up as a reprint is online, so it will now exist in a whole different medium; with the power to share it more easily. Reprints can breathe new life into an old story, and you never know who might read it.

Keep Up Author Momentum

We can’t always write new stuff. Life happens, and even the best of us get occasional writer’s block or just need time to recharge our creative batteries. Submitting existing work for reprint is a great way to keep your “author momentum” going, and “make your writing work for you” as a friend of mine said. It gives you a positive goal and something to talk to your readers about in those extended periods of downtime when you are either struggling with an idea or perhaps deep in the throes of revising a novel.

Validate Your Work

What’s better than having a publication accept your work? Having two publications accept it. Or three. Or five.

Publishing is a numbers game, and a networking game. There’s clout to be had when editors or outlets look at a piece that has been picked up multiple times. It implies quality, which might mean the difference between them giving you an opportunity versus a rejection.

Seeking Reprints

There are fewer literary journals and anthologies that accept reprints than don’t. Most places want previously unpublished works. That said, there are still a number across all genres that are willing to give good stories another home. Just be sure, as always, that you read submission guidelines carefully and that all your republication rights have effectively returned to you before you seek new pathways to reprint your work.

 

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Free Books and The Devaluation of Art

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I’ve written on the topic of art devaluation before.

I’m a subscriber and regular listener of the Print Run Podcast because I enjoy their agent’s take on current publishing industry trends. In a recent episode, they touched on the devaluation of art, specifically books, and I tossed around some ideas that are now this post.

I’d like to talk about giving away your work for “free”.

First, I assume you want an audience. That’s probably our shared goal as writers and authors, right? A readership who connects with, and enjoys our work. (To be clear, I am not counting sending out ARC’s or other review copies to outlets. That’s a necessary part of any book marketing plan.)

That said, money is nice too. Even if you take those profits and reinvest 100% of them into pencils, cover illustrations, or an ink cartridge to print query letters for your next book, it can be a wonderful motivator to encourage the creation of new work.

Here are a few trends I’ve noticed over the past year–positive and negative–that seem to be emerging around authors giving away their work for free.

Less Authors Are Giving Their Books Away

It seems like “freebies” are less frequent, outside of contests, in major channels like Amazon and Bookbub. There are still a number of ebooks priced around a dollar, but I find that far more acceptable than simply giving work away.

I still look back on my Kindle giveaways as a mistake. Sales are one thing, but I gave away hundreds of ebooks and have no measurable way of knowing that they ever got read. While this may be a good strategy for authors who have an established backlog to get new readers drawn in, I have always felt it’s the equivalent of a sleazy club promoter trying to get bands to play free “for the exposure”.

The marketplaces are far too crowded to “get noticed” by giving away free stuff. It’s just an outmoded tactic. You’re better off giving away book-related chachkies at a live event hoping they convert paid sales.

I take less authors giving away free books as a good sign, which leads me to my next point.

Buying Books Is a Good Thing

Why? Because cost underlies perceived value.

In a world of supply and demand, scarcity breeds value. Since the “digital revolution” has essentially made scarcity a thing of the past, worth is reduced. Maybe you’re old enough to remember buying CD’s. One album that cost between $15 and $22. Now $20 will buy you a 4 month subscription to any number of music services that have nearly EVERY SONG EVER RECORDED on demand.

Ergo, music is effectively worth about $5 a month. Sure, your favorite song is still a priceless work of art, but don’t tell that to the record execs. Another example is the recent resurgence of vinyl records, which are relatively expensive, but buyers attach value to the highly analog experience of listening to their favorite artists on a record player.

What I’m getting at is when you price your book at $0, there isn’t much reason for readers to care about it. They’re much more likely to read something they plunked their hard-earned cash on than not. Even more compelling is the psychological phenomenon that they are more likely to ENJOY your book, rather than let their brain suffer “buyer’s remorse” after spending said cash.

Giving Away Books Hurts Authors

It hurts all of us. Seriously.

I hate the term “a race to the bottom”, but in this case it kind of is. I used to naively believe that self-publishing was a bold new frontier, and in many ways it is great. That said, the ingenious (and kind of sinister) way Amazon and other online retailers have allowed self-published authors to wage a proxy war against “gatekeepers” on their behalf is hurting everyone. The marketplaces are flooded, with prices going down the drain as everyone tries to undercut for “visibility”. Writers are generating an almost endless supply of books for Amazon’s horn of plenty, and sets readers expectations that books “should” either be cheap, free, or part of an unlimited monthly subscription.

It is insidious because you cannot really blame anyone without sounding like a curmudgeon. Everyone wants books. And why not for cheap, or even free?

Well, because ultimately in this cycle, authors don’t get paid. Even the self-published ones who see better return percentages need to enter the market at low prices and constantly fight the monthly tsunami of new releases.

It’s a slow erosion.

Books Are Worth It

To end this on a more positive note, if you put all this time and effort into making a phenomenal book, or busting your hump to find an agent and publisher, then you should be paid for your efforts.

Don’t feel like you owe readers freebies simply because that is how popular culture and tech have devalued art & media.

Writing is a craft, and craftsmen get paid for their time and skills.

So how do you feel about giving your work away? Have you ever given away free copies of books or submitted stories to non-paying outlets? Is it a strategy that has actually worked for you and your readership?

Tell me down in the comments.

Author Interview with Ben Thomas

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Happy Friday!

Thriller and literary author Benjamin Thomas sat down and interviewed me as part of his “Getting to know Authors” series.

We discuss horror & weird fiction, a bit about my writing process and books, and the Toxic Avenger.

You can read the full interview here on Ben’s site. Hope you enjoy it!

So, welcome, thanks for stopping by the virtual hang space. Can you give us a bit of background on you, your work, and the genres you write in?
I’ve been described as a horror, bizarre, and weird fiction author. I like to think my work straddles the line between scary and ridiculous, because while I enjoy traditional horror, I love throwing elements of dark humor and absurdist nonsense into my stories. I’ve been published in a number of anthologies and literary magazines, and my first book DETROIT 2020 that I co-authored, was described in a review as “if Robocop and The Toxic Avenger had a weird baby.”

Thanks to Benjamin Thomas for reaching out to me to do this interview.

Elements of Style

Following up on last week’s post about “Self-Editing for Fiction Writers” I wanted to post up what I still consider the single most valuable craft book in my collection. Elements of Style by Strunk and White. The cheapest, most portable, and infinitely useful little book on “the rules of writing”. It’s also a centerpiece in my kit of writing essentials for under $20 I outlined in an earlier post.

If you don’t own this book (in print), fix that. It will make you better.

“Slay The Beast!” New Microfiction Published

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Hey everyone,

My new piece of microfiction,  “Slay The Beast!”, was published and you can read it here for free on 50-WordStories.com

I’d like to thank Tim from 50-Word Stories for picking it up, and I’d encourage all my readers to check out his site. It’s an awesome project, and if you write micro or flash fiction I’d also encourage you to submit something. It’s a fun craft challenge trying to articulate a story in EXACTLY fifty words.