While putting in extra time to market the re-release of Detroit 2020, I have been giving a lot of thought to blogging. In particular, blogs versus social media.
While I forcibly had to upgrade to a smartphone from last year’s beloved flip phone, I still refuse to put any social media apps on it, because of all the creativity-stifling reasons outlined here.
I’ve reduced my usage to Twitter alone, via a desktop app. I feel it’s a better way to interact with the service.
But enough about that…
If you’re a writer, or anyone with a serious artistic hobby, I want to convince you that having a blog is still totally relevant in 2019. You might think blogs are falling by the wayside, but I believe they are still a powerful tool for relationship building.
Blogs Are Your Space
Blogs are a place for you to compose complex thoughts, and more nuanced posts on broad topics. They are also a place that you can display or discuss your creative work to an audience. That body of work comes together and creates a much stronger online identity and portfolio of work than the limited profile spaces that social media sites give you. Most of those social profiles give you a spot to place your URL. You should have a blog to put in there. This is especially true if you pay for your own blog hosting and can customize things extensively.
Blogs Promote Long-Form Content
Readers want long form content. Videos, memes, and 280-character posts are generally glorified fluff commentary. To really understand something and have an informed conversation that is more than just noise, you need “long reads”. Blogs are still the best place online for that. No imposed limitations and the ability to use different forms of media to create complex posts. That old saying “content is king” still applies.
Blogs Are Easy
People say things like “I don’t get Twitter.” or “I don’t get Instagram.” Social media platforms all have different little quirks and systems that they use to stand out. Those quirks create a learning curve, and sometimes rules of etiquette. Blogs are so much easier. You just click, read, and then comment if you are inclined. There’s no hashtags or icons or flags to figure out why (and if) you should be pushing them.
Blogs Build Real Audiences
Blogs build relationships. They create “real readership” and and an engaged audience. Most social media entails “liking” a post, and maybe a quick comment or two. It’s essentially saying “Hey, we both enjoy this same thing. Cool.” and not much happens after that. Bloggers can guest post, link to one-another, and re-use or share content in a number of ways with other like-minded people. Plus, similar to email lists, readers/followers are generally much more committed than on social media sites. I know personally that I see familiar faces on this blog commenting and interacting with posts. That’s a rare situation on Twitter, especially once you break the 100 Follower mark.
Blogs Are Future Proof
Social media sites are under increasing scrutiny, and the next new thing is always trying to usurp the current leaders. Blogs are a mature technology, like email, that can be moved to different hosting sites and create a body of work that is persistent and owned by its creator (usually). Plus, outside of occasional ads, blogs aren’t secretly harvesting your personal data just to use them. They are still a more “pure” form of internet communication. Sure, the author may want to sell you something, but they are more up front about it. And often, many bloggers post just for the sake of it with no ulterior motives.
These are just a few of the reasons I believe blogs are still relevant in 2019 and better than social media. If you’re an author or artist reading this and don’t have a blog or a personal website with the ability to make blog posts, I implore you to get one.